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Launching a New Business Is Basically Easy as Pie Using GPT
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Launching a New Business Is Basically Easy as Pie Using GPT

First shared in my AI club, now Frontier Table, February 8, 2023.

Just a heads up: launching a new business is basically easy as pie using GPT. I’ve used it to create nearly the entire website for the new business I’m launching — one I conceived yesterday, and will launch this week.

The order it happened in is worth recording. GPT wrote the website first. Then I asked it what features the service should include. Then I asked which were the best WordPress plugins for each of those features. Now it’s writing the instruction manuals for each of the “lessons” the site will include.

Some context, because the tool is still very new. ChatGPT has only been public since November 30, ten weeks or so. A week ago OpenAI added a paid tier, ChatGPT Plus at $20 a month, promising “general access to ChatGPT even during peak times, faster response times and priority access to new features and improvements.” The free tier, TechCrunch reports, “is here to stay.” So the AI half of the toolkit costs twenty dollars a month, or nothing.

WordPress is the other half, and the reason the plugin question matters. Whatever feature you want, somebody has almost certainly written the plugin already. The plugins were always there — what was missing was somewhere to ask which of them you needed and get an answer that isn’t a sales page. The hard part used to be knowing which one. Now you ask. That’s a founder’s skill more than an engineer’s: knowing what to ask for, and being able to tell a good answer from a plausible one.

The website itself was never the expensive part — you could always pay someone to build one. What has collapsed is the distance between having an idea and having something to show for it. When finding out costs a week and twenty dollars, you can afford to find out a lot more often.

I haven’t set up the site yet. End of the week. I’m building it out now.

Where this started

Most of these dispatches start as posts in the Frontier Table, a group of about 100 builders, founders and operators trading what's actually working with AI.

Robertson Price

Robertson Price

Serial entrepreneur who has built and exited multiple internet companies over 25 years — from search (iWon.com, $750M acquisition) to content networks (32M monthly visitors) to e-commerce (Rebates.com). He now builds enterprise AI infrastructure at Ragu.AI.