Background Advisory Ventures Dispatches Contact
Why BNB Will Catch Ethereum — PancakeSwap Is the Key
All dispatches

Why BNB Will Catch Ethereum — PancakeSwap Is the Key

If you’ve been following my portfolio updates, you know I’ve been heavily favoring altcoins over Bitcoin this year. That thesis is playing out better than I expected. But there’s one coin I want to talk about specifically today, because I think it’s the most undervalued major asset in crypto right now: BNB.

The Numbers Don’t Lie

Let me just lay this out. BNB is up roughly 1,200% this year. That’s not a typo. Twelve hundred percent. It’s nearly double the returns of the second-best performing major coin. And yet, when I look at the broader conversation in crypto, people are STILL talking about Bitcoin and Ethereum like nothing else matters.

Don’t get me wrong — I’m bullish on ETH. It’s nearly 4X the size of the next largest coin and about 5X the size of the fourth largest. If you’re holding Ethereum, that’s a good move. I’m not telling anyone to dump it.

But here’s what I think is going to happen: BNB will come to parity with ETH. And I think both will ultimately surpass BTC — maybe in three years, maybe sooner. The trend lines are pretty clear if you’re watching the data instead of the headlines.

Why Binance Smart Chain Matters More Than You Think

This isn’t just about a coin going up. It’s about an ecosystem.

PancakeSwap is now the largest decentralized exchange in the world. Let that sink in. The biggest DEX isn’t on Ethereum. It’s on Binance Smart Chain. That tells you something fundamental about where the market is moving — toward lower fees, faster transactions, and broader access to tokens you simply can’t get on traditional exchanges.

I’ve written before about how exchange access matters more than most people realize. This is exactly what I was talking about. Being on the Binance chain means you can buy essentially everything you’ve ever heard of. Every small-cap altcoin, every DeFi token, every weird project your research turns up — it’s all accessible through PancakeSwap once you’re set up.

And the setup isn’t even that hard. Get a MetaMask wallet. Navigate to PancakeSwap. You’ll figure it out faster than you think.

The Access Problem (And How to Solve It)

Here’s the thing that trips people up: if you’re in the US, you can only access Binance USA, which is a stripped-down version of the full Binance exchange. You can’t just buy BNB directly the way you might buy ETH on Coinbase.

But there’s a workaround that’s pretty straightforward:

  1. Buy ETH on whatever exchange you’re already using
  2. Use the Binance Bridge to port that ETH over to the Binance Smart Chain
  3. Swap your ETH for BNB on PancakeSwap

Yes, it’s an extra step. Yes, there are gas fees involved. My advice? Just make a little extra ETH budget room to cover the bridging costs and give it a go. The friction is worth pushing through, because once you’re on BSC, an entire universe of tokens opens up.

The Broader Thesis

I keep coming back to something that I think the market hasn’t fully priced in yet. Bitcoin was first. Ethereum was better. And now we’re in a phase where execution and ecosystem depth are going to determine which chains win the next leg of adoption.

Binance is executing. PancakeSwap becoming the largest DEX in the world isn’t an accident — it’s the result of lower transaction costs making DeFi actually usable for normal people, not just whales who can absorb $50-100 gas fees on every swap.

Whatever BNB does from here — whether it 2Xs or 10Xs — it’s worth owning some. A coin that’s returned 1,200% in four months, backed by the largest exchange ecosystem in crypto, running the most-used DEX in the world.. that’s not a speculative flyer. That’s a core position.

What I’m Actually Doing

I’m holding my ETH. I’ve said before that I think it’s the strongest large-cap position in crypto right now, and nothing has changed there. But I’ve been steadily building my BNB allocation, and I’ve been using PancakeSwap to access smaller tokens that I simply can’t get through my normal exchange setup.

If you’ve been running bots like I have — and if you read my earlier posts on rebalancing and treating your portfolio like a fund — then you know that diversification across ecosystems isn’t just nice to have. It’s how you capture asymmetric upside while managing risk.

The Binance chain is where that upside lives right now. Get set up. Buy some BNB. Explore PancakeSwap. The barrier to entry is lower than you think, and the opportunity cost of sitting this one out is getting higher every week.

Get my weekly AI dispatch

Real analysis from someone who's been building on the internet since 1996. Join 500+ founders and operators getting my take on AI, tools, and what's actually working.

Robertson Price

Robertson Price

Serial entrepreneur who has built and exited multiple internet companies over 25 years — from search (iWon.com, $750M acquisition) to content networks (32M monthly visitors) to e-commerce (Rebates.com). He now builds enterprise AI infrastructure at Ragu.AI.