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Wolfram + ChatGPT — The Real Money in AI Plugins
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Wolfram + ChatGPT — The Real Money in AI Plugins

I wrote last week about ChatGPT getting Wolfram superpowers, and I’ll be honest — I undersold it. I was thinking about it as a cool integration, a way to make ChatGPT better at math and data. But I’ve been sitting with it for a few days now, and the implications are actually pretty massive.

This isn’t just “ChatGPT can do calculations now.” This is ChatGPT with access to one of the most comprehensive computational knowledge engines ever built. And when you start thinking about what that ACTUALLY enables, you get to some interesting places pretty fast.

The Finance Engine Nobody’s Built Yet

Here’s what jumped out at me first. There are a LOT of people sitting in C-suite positions who aren’t MBAs. They’re operators, founders, salespeople who worked their way up — smart people who understand their business intuitively but don’t have the quantitative finance toolkit that an MBA gives you.

Right now, those people either hire consultants, lean on their CFO for everything, or just wing it with spreadsheets and gut feel. What if you could build a conversational finance engine — powered by ChatGPT plus Wolfram’s computational backend — that lets a non-MBA executive ask real financial questions in plain English and get actual quantitative analysis back?

I’m not talking about a chatbot that summarizes Investopedia articles. I’m talking about something that can run DCF models, analyze cash flow scenarios, compute break-even points, model debt structures — all the stuff that requires either an MBA brain or an expensive consultant. Wolfram Alpha already knows how to do this math. ChatGPT already knows how to have the conversation. The plugin just connected them.

There’s real money here. The management consulting industry exists partly because executives need someone to run numbers and explain what they mean. A tool that does 80% of that for a fraction of the cost? That’s a business.

And Then There’s Astrology

I know, I know. Stay with me.

Astrology is a multi-billion dollar industry. People pay REAL money for personalized readings, birth chart analysis, transit predictions — the whole thing. And here’s what’s interesting: the computational side of astrology is actually pretty rigorous. Planetary positions, house calculations, aspect angles — it’s all math. Wolfram Alpha can compute all of it.

What it couldn’t do before was INTERPRET it in a way that feels personal and meaningful. That’s the part that required a human astrologer. But now you’ve got ChatGPT handling the conversational, interpretive layer while Wolfram handles the precise astronomical and mathematical calculations behind it.

You could build an AI astrology service that generates genuinely personalized readings — not the generic horoscope stuff, but detailed birth chart analysis with real planetary data — and deliver it conversationally. The unit economics are incredible because the marginal cost of each reading is essentially zero.

Is astrology scientifically valid? That’s not really the point. The point is that millions of people value it and pay for it, and the technology to deliver it at scale just got dramatically better.

AutoGPT Is Making This Even Wilder

While I’ve been thinking about the Wolfram implications, I’ve also been watching AutoGPT in action — and if you haven’t seen this thing work, it’s something else.

I’ve seen it take a set of requests and, within about ten minutes, autonomously Google search for information, write Python libraries to scrape data, analyze Google Trends, generate blog post ideas, create FAQ documents, and then write the actual blog posts in markdown format. All without human intervention between steps.

That’s not a chatbot. That’s an autonomous agent that can research, code, analyze, and produce — all on its own. I was talking about AutoGPT last week as potentially the most important AI development since ChatGPT itself, and watching it actually execute is only reinforcing that view.

One more angle that I think is underappreciated: legal research and litigation strategy. Imagine feeding a system your contracts, your communications history, and your case details — then asking it to research potential avenues for litigation or contract disputes.

The combination of Wolfram’s structured knowledge, ChatGPT’s language understanding, and something like AutoGPT’s autonomous research capability could give a small legal team the research capacity of a much larger firm. You’d still need lawyers to make the actual legal judgments, but the research and analysis layer? That’s about to get democratized pretty fast.

What I’m Actually Saying Here

The plugin architecture that OpenAI is building isn’t just a feature. It’s a platform play. And Wolfram is the plugin that makes it obvious — because it fills the exact gap that ChatGPT had. ChatGPT was great at language and terrible at computation. Wolfram is great at computation and terrible at conversation. Together, they’re something genuinely new.

The people who are going to make money here aren’t the ones building the foundation models. They’re the ones who look at this combination and see specific, monetizable applications — finance tools for non-finance executives, astrology services at scale, legal research automation, whatever vertical you understand deeply enough to build for.

We’re about a week into the plugin era and I’m already seeing more commercial potential than I saw in the first six months of ChatGPT. That should tell you something about where this is heading.

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Robertson Price

Robertson Price

Serial entrepreneur who has built and exited multiple internet companies over 25 years — from search (iWon.com, $750M acquisition) to content networks (32M monthly visitors) to e-commerce (Rebates.com). He now builds enterprise AI infrastructure at Ragu.AI.